Hyundai Motor India has announced a corporate partnership with ITC Agro Business Division (ABD) to strengthen Hyundai’s brand presence in rural markets. Accordingly, HMIL will promote its model line-up on ITC’s extensive and vibrant Agro and rural platforms to enhance brand recall in rural pockets.
Under this agreement, Hyundai Motor India will drive various events and activities at Choupal Saagar- ITCs integrated rural services hub in Maharashtra, Madhya Pradesh and Uttar Pradesh. The e-Choupal facilities available across ten states will be leveraged to strengthen the brand association and engagement focusing on rural customers.
HMIL will establish an accessible link with ITC’s rural communities and farmer network through innovative campaigns. This association between ITC ABD and HMIL will progressively embark on a digital connect with customers by leveraging the ITCMAARS Platform.
Tarun Garg, Chief Operating Officer, Hyundai Motor India, noted that rural India demonstrates an inclination towards the SUV segment with a contribution of over 47% to HMIL’s overall sales, with the Venue topping the charts with a contribution of 24% and the Creat’s contribution standing at a healthy 23%.
“By undertaking an MoU with ITC, we have partnered with their Agro Business Division, leveraging the company’s transformative initiatives like Choupal Saagar, e-Choupal and ITCMAARS, thereby fortifying our commitment to support the dreams of over four million farmers across 35,000 villages who are an integral part of the e-Choupal eco-system. This association is aimed at strengthening HMIL’s brand resonance and association with potential customers across the hinterland of India,” he said.
HMIL has established a strong network of 600+ touchpoints in rural markets, out of which more than 97% are available with service facilities, covering 420 Districts. These touchpoints are a ‘One-Stop-Shop’ solution for our esteemed customers and deliver the highest level of customer satisfaction, strengthening customer confidence in the brand Hyundai.
Rajnikant Rai, Divisional Chief Executive, Agri Business Division, ITC, noted that the initiative is anchored on the holistic engagement that the ITC e-Choupal initiative drives in partnership with other institutions to empower farmers and rural communities.
Further, the ITCMAARS platform, a full stack Agro Tech application for farmers, will facilitate in expanding reach to last mile-consumers, leveraging its phygital connect, he said.
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