India Yamaha Motor Pvt Ltd (IYM) has announced its official sponsorship of the Monster Energy Yamaha MotoGP team for the 2024 season. Following the success of the inaugural Indian GP in 2023, IYM has seized the opportunity to deepen its involvement with MotoGP, marking a pivotal moment for the brand's enthusiasts and racing aficionados alike.
The partnership between IYM and the Monster Energy Yamaha MotoGP team is underscored by the prominent display of IYM's renowned brand campaign, 'The Call of the Blue,' on the front cowls of both Fabio Quartararo's and Alex Rins's YZR-M1 bikes throughout the season. This collaboration not only cements the bond between the two entities but also heralds a new era of camaraderie and excitement for Yamaha enthusiasts in India.
'The Call of the Blue' campaign has resonated deeply with young Yamaha fans across the country, encapsulating their aspirations and spirit. Now, with its presence on the global stage of MotoGP, the campaign is poised to elevate the connection with fans, inspiring them to embrace the thrill of racing and the rich Yamaha legacy with renewed fervour.
Eishin Chihana, Chairman, Yamaha Motor India Group, expressed excitement about the association, stating, 'IYM is thrilled to become the newest sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. The collaboration not only strengthens our bond with MotoGP but also signifies a new phase of aspiration and enthusiasm for Yamaha enthusiasts in India.' He further highlighted the aim to ignite greater enthusiasm among young Indian fans through the prominent display of 'The Call of the Blue' logo on the YZR-M1 bikes of Quartararo and Rins.
MotoGP stands as the pinnacle of motorcycle racing, captivating audiences with the most powerful bikes and skilled riders on the planet. Yamaha boasts a storied history in MotoGP, with over 500 Grand Prix victories to its name. IYM's sponsorship of the Monster Energy Yamaha MotoGP team marks a significant investment by the brand to foster the motorsports culture in India while showcasing Yamaha's technological prowess on the global stage of racing.
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