One of the country’s youngest automobile brands, Kia India has become the fastest company in the country to achieve the 300,000 sales milestone.
The highlight of this achievement lies in the fact that Kia India had sold the first one lakh units in a year’s time, while achieving sales of the other two lakh in the same amount of time.
The company had launched its first product in the country, the Seltos SUV, in July 2019. While the first one lakh milestone was reached in July 2020, the next one lakh was achieved in January 2021, and the third lakh in August 2021, the company said.
Seltos, in fact, remains the highest contributor to Kia’s overall sales in India with 66% share. The Sonet contributed 32%, and the Carnival accounted for the remaining 2% share, selling 7,310 units since its launch.
Kookhyun Shim, Managing Director and Chief Executive Officer, Kia India said this milestone is a strong affirmation of customer acceptance and their confidence in the brand and its offerings.
“Despite testing times, the Indian market has shown a strong rebound in demand. Our extensive sales, after-sales service network, and pre-emptive measures like an end-to-end digitised sales process helped us minimise business risks and perform against all odds. I am sure that the next one lakh milestone will be achieved much faster,” he said.