The Mahansaria Group in a 76:24 JV with Mitas, has announced the launch of Reise Moto, a premium two wheeler tyre company. Reise is a German word that means “Trip”.
A press release from Reise Moto noted that, the products are designed in Europe and engineered in India, curated for the growing segment of two-wheeler customers in India.
With an aim to create specialised tyres optimised for purpose-specific performance for each sub-segment in the high-end performance as well as the commuter segments of the two-wheeler industry, under the Reise brand, the company has launched 26 SKUs in the first phase under six sub-brands which includes trailR, tourR, traceR & troopR for the motorcycles category and tripR and twistR for the scooters category.
The release added that all the tyres undergo 182 rigorous assessments, through subjective and objective outdoor testing which are done to validate the product performance by professional test riders.
In addition to product development, the JV has also set up a 30 acre greenfield state-of-the-art manufacturing facility in Saykha, Gujarat.
The plant manufactures performance two-wheeler tyres under the brand name Mitas for European and North American markets and under the brand name Reise for the domestic market in India.
Yogesh Mahansaria, Founder & Managing Director, Reise Moto, said, India is one of the largest two-wheeler manufacturers in the world. In today’s highly dynamic Indian two-wheeler space, the key is to serve the ever-evolving needs and aspirations of enthusiasts.
Paolo Pompei, President, Trelleborg Wheels Systems, said, “We have a strong belief in Mahansaria Group to make Reise one of the strong brands in the high-performance market in India, while supporting the continuous growth of our Mitas brand worldwide.”