India’s largest luxury car manufacturer Mercedes-Benz on Thursday launched the locally assembled S-Class, priced at INR 1.57 crore for the S350d model, while the S450 4Matic is priced at INR 1.62 crore. Compared to earlier prices, Mercedes has cut the S-Class prices by INR 55 lakh.
Locally assembled, the Mercedes Benz S-Class is made using new generation gluing robots that ensure quick assembly time. Other highlights of the production process include a new compact VIN engraving machine that ensures security & easy accessibility to the customer and lesser NVH, which reduces the noise and vibration level inside the cabin.
The ‘Made in India’ S-Class was rolled-out by Martin Schwenk, Managing Director and CEO, and Piyush Arora, Executive Director, Operations, Mercedes-Benz India and will be available for ordering across all Mercedes-Benz franchise partners across the country and on Mercedes-Benz India’s e-commerce channel.
Schwenk said the current ‘World Luxury Car’ – the new S-Class – underscores Mercedes-Benz’s ambition of introducing the most desirable products with highest standards in innovation, technology, safety, and comfort like never before.
“We are, for instance, introducing for the first time, an innovative ‘car to X communication’ for the Indian market, which is tailor-made for specific conditions and set a new benchmark in modern-day use of telematics in cars, enhancing comfort and safety. We are confident the locally made S-Class will continue to retain its high loyalty from our discerning customers in India, having an unmatched aspirational value,” he said.
Arora, meanwhile, said the new S-Class is the company’s flagship product and one of the most sophisticated modern luxury cars in Mercedes-Benz’s global portfolio. “Rolling out this flagship limousine from the assembly lines in India is a matter of immense pride for our entire production team,” he said.
The S350d is powered by a 2,995 cc inline 6 diesel engine producing 286 hp and 600 Nm of torque. The S450 4Matic, on the other hand, is powered by a 2,999 cc inline 6 cylinder petrol motor producing 367 hp and 500 Nm of torque. Both the variants can reach up to a top speed of 250 km/h.