Phyron Announces Breakthrough In AI-Powered Video Creation Software

Mobility Outlook Bureau
04 Apr 2024
03:15 PM
2 Min Read

The upgraded software now has the capability to transform regular 2D photographs of cars into dynamic 3D renderings, revolutionizing the way vehicles are showcased.


Phyron, a leading Swedish video technology company, announced today a significant advancement in its Artificial Intelligence (AI) powered video creation software.

This cutting-edge AI model, coupled with the latest AI Logic, enables the creation of captivating 3D videos from flat images of cars found on dealerships' websites. These studio-quality videos have been proven to enhance customer engagement, drive website traffic, and generate leads, all at an incredibly low cost, making it an affordable solution for dealerships worldwide.

Phyron's innovative software marks a breakthrough in generative imaging technology. By leveraging AI algorithms, the software can accurately recognise the make and model of a vehicle and render it in 3D with unparalleled precision, all without any human intervention.

The software's ability to extract subjects from backgrounds, convert them into 3D models, and fill in missing details opens up a myriad of possibilities for creating high-quality marketing materials, transforming the way used cars are marketed by dealerships across Europe and beyond.

With continuous advancements in AI and deep learning, the software evolves constantly, ensuring that it remains at the forefront of generative imaging innovation. As the technology progresses, it promises even greater accuracy, efficiency, and creativity.

Jens-Peter Sjoberg, Co-Founder and Creative Director Innovation, Phyron, said, 'This software upgrade sets a new standard for promotional videos, bringing cars to life in ways previously unimaginable. The results speak for themselves, with our 3D renderings showcasing vehicles like never before and elevating automotive video classified ads to new heights.'

Revolutionising Car Marketing

Phyron's AI-powered platform is revolutionising car marketing for dealerships across Europe, providing an automated solution that requires minimal effort from dealership staff. In just minutes, the platform can produce studio-quality videos and enhanced stills for every car in a dealership's inventory, at a fraction of the cost of traditional methods.

With over seven years of development, Phyron's platform streamlines the car-buying process, from website listings to social media campaigns, all without any human intervention. Currently serving over 2,500 dealerships in more than 25 countries, Phyron has generated over 130,000 car ads with its videos. Since January 2021 alone, these videos have amassed over 250 million views, demonstrating the platform's widespread adoption and success.

As Phyron expands into the North American market, its AI-driven software is poised to transform the automotive industry on a global scale, offering dealerships unparalleled efficiency and effectiveness in their marketing efforts.

Also Read:

Valeo, Google Cloud Forge Expanded Partnership To Drive Automotive Innovation With Generative AI

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