Royal Enfield has announced an assured buyback programme along with OTO Capital designed to reduce cost of ownership, ease entry barriers and create a hassle-free ownership experience.
At the end of the tenure, customers have the option to either trade their motorcycle for a new Royal Enfield, retain or return it. The biggest advantage for the customer is lower monthly EMIs along with a guaranteed buy back value of their Royal Enfield motorcycle.
The programme is available across dealerships in Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai; and will expand to more cities in the near future.
The buyback programme shows 'our commitment' to making motorcycle ownership more seamless, accessible and fun for potential riders,' said B Govindarajan, CEO, Royal Enfield. 'This programme is designed as a promise to consumers for complete peace-of-mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield,' he added.
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