Volkswagen Passenger Cars India has taken a significant leap in enhancing customer experience by introducing the innovative 'My Volkswagen' app. The app covers every aspect of the customer journey, offering a 360 experience and a host of features to keep users connected, informed, and in control.
The 'My Volkswagen' app serves as a comprehensive platform, empowering users with a range of services and features accessible at their fingertips. It begins with exploring Volkswagen's product portfolio, scheduling test drives, and utilising the 360 car visualizer for a detailed understanding. Users can seamlessly proceed to online booking, service schedules, and even make loyalty product purchases, all within the app.
The app goes beyond basic functionalities by offering financial tools for users. It allows them to monitor fuel usage, track expenses, calculate EMI's, estimate service costs, and evaluate pre-owned cars. This financial transparency provides users with insights and planning capabilities, ensuring they stay in control of their automotive expenditures.
With a focus on safety and connectivity, the 'My Volkswagen' app introduces features like location tracking, geo-fencing, time-fencing, and monitoring vehicle health and statistics. It also aids users in locating the nearest dealership, service workshop, and facilitates road-side assistance based on their requirements. Real-time monitoring of driving behavior and performance adds another layer of connectivity, although users need to connect to Volkswagen's telematics solution (dongle) for this feature.
The app doesn't just stop at connectivity; it brings an innovative 'Digital Owner's Manual' that provides comprehensive information about signs, symbols, and warnings that may appear on the vehicle's displays. Users can access this feature through type-search, voice command, or image scanning, showcasing Volkswagen's commitment to keeping pace with evolving technologies.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, expressed the brand's commitment to customer-centric innovation. He stated, 'With the 'My Volkswagen' app, we have redefined the customer experience, extending beyond the boundaries of connectivity to provide a comprehensive suite of features, allowing both existing and prospecting customers to explore a host of services, functions & features on a single platform.'
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