ZF’s Employer Branding Metaverse To Transform Talent Acquisition & Employee Engagement

Mobility Outlook Bureau
16 May 2024
11:40 AM
1 Min Read

Candidates and employees can now explore ZF's brand essence, corporate culture, and career opportunities in a comprehensive virtual world.

ZF’s Employer Branding Metaverse mobility outlook

ZF has announced the launch of its Employer Branding Metaverse, which is a cutting-edge virtual environment is designed to revolutionise talent acquisition and employer branding by combining innovative technology with interactive candidate engagement.

The central feature of the Metaverse is a global space providing visitors with extensive information about ZF’s objectives and global reach. Additionally, five regional spaces spotlight specific countries and regions where ZF operates, catering to local nuances and professional opportunities. These dedicated zones showcase the company’s extensive footprint and inclusive culture.

Direct Recruitment Tools: Potential candidates can schedule one-on-one meetings with recruiters through an integrated online calendar available in each regional space. Candidates have the option to conduct these meetings via a video meeting tool or within a Metaverse interview room using an avatar.

Employee Spotlights and Live Events: The platform offers insights into the lives of employee ambassadors and hosts live events to facilitate real-time interaction and engagement.

Interactive Coin Game: Users can earn coins by engaging with various content, gamifying the learning experience about the company’s milestones and innovations.

The Metaverse also serves an internal function by hosting virtual career fairs. These fairs allow hiring managers to promote open positions and interact directly with internal candidates in confidential virtual interview rooms, supporting ZF's focus on internal mobility and career development. Additional internal use cases are being developed for a global rollout.

Martin Maas, Head of Employer Branding at ZF, commented, “The ZF Employer Branding Metaverse offers a comprehensive and immersive experience, allowing potential candidates and existing employees to explore products and career opportunities and to engage in live events in an interactive, virtual world.” This initiative highlights ZF's commitment to innovation, not only within its product lines but also in its recruitment and employee engagement strategies.

“For ZF, as a company in a phase of transformation, it is important to open up new opportunities for our employees and to attract new talents to support us, especially in future-oriented technology areas,” says Martin Maas. “The new Metaverse, which we have developed largely with internal resources, supports us in both tasks.”

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