The Dark Editions of Tata Nexon and Nexon EV represent a bold yet calculated step by Tata in terms of attracting a growing segment of consumers who seek vehicles that are not just modes of transportation but extensions of their personality and lifestyle choices, Dark being considered the most loved of the lot. The Community Curator at Tata Motors Gurgaon told Mobility Outlook that white and black are the only colours that are being favoured by customers at Tata.ev showrooms.
Tata Motors has once again captured the imagination of the Indian automotive market with the launch of the Dark Editions of its popular SUVs, the Tata Nexon and the electric counterpart, Nexon EV. These new editions offer a compelling blend of style, technology, and performance, resonating with consumers who prefer their vehicles to make a statement.
The Nexon EV has donned a new DARK avatar, reinforcing its position as a trendsetter in the EV space. Priced starting from INR 11.45 lakh, this edition's bold digital design language, accentuated by sharper lines, exudes a robust SUV persona that is hard to miss. The vehicle's exterior, with its muscular stance and signature DARK mascot, underscores its exclusivity and appeal to consumers drawn to the sophistication of the dark black aesthetic.
Inside, the Nexon EV Dark Edition is a blend of luxury and advanced technology. The all-black leatherette seats are designed for utmost comfort, while safety features like the SOS Calling function, Embedded Maps view in the Digital Cockpit, and a blind spot view monitor assure a safe journey every time. The vehicle's tech-forward approach is evident with its Vehicle to Vehicle Charging and Vehicle to Load Technology, offering unparalleled convenience and flexibility.
Entertainment is a key highlight, with the inclusion of Aracade.ev, a suite of over 15 apps integrated into a 31.24cm Cinematic touchscreen system by Harman. Complemented by a JBL cinematic sound system with 9 speakers, the audio experience is immersive and unmatched. Performance-wise, the Nexon EV Dark Edition leads its segment with an ARAI-certified range of 465 km, enhanced control through paddle shifters for regenerative braking, and smart digital lights for exceptional visibility.
Not to be overshadowed, the ICE powered Nexon Dark Edition embodies a bold and aggressive SUV design, marked by a chiselled hood, sleek LED lamps, and a dynamic stance. The dark exterior treatment and exclusive DARK mascot imbue the vehicle with a unique identity, appealing to those who value distinction and style.
The cabin of the Nexon Dark Edition mirrors the exterior's elegance, focusing on creating a modern and intuitive atmosphere. The luxurious all-black interiors are accentuated with #DARK badging, while the 'Hidden until lit' Capacitive Touch FATC panel, Amazon Alexa, and Tata Voice Assistant integration with over 200 voice commands in six languages elevate the convenience and connectedness of the driving experience. The addition of a Wireless Charger adds a practical touch to the cabin's sophisticated design.
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