TVS Motor Company Accelerates Into France

Mobility Outlook Bureau
08 Mar 2024
02:39 PM
1 Min Read

The partnership with Emil Frey is expected to catalyse TVS Motor's growth in Europe, introducing French consumers to a brand synonymous with innovation, and reliability.


TVS Motor Company Accelerates Into France mobility outlook

TVS Motor Company (TVSM) announces its foray into the French market, unveiling its dynamic range of vehicles at the Salon du Deux Roues in Lyon, France. This strategic move signifies TVS Motor's commitment to expanding its global footprint, already boasting a presence in 80 countries.

The company's participation in one of Europe's most prestigious auto expos underlines its ambition to carve a niche in the European market. TVS Motor has entered into a partnership with Emil Frey, a century-old entity renowned for its extensive distribution network and profound market insights across Europe.

Diverse Product Showcase At Salon du Deux Roues

TVS X: Positioned as the world's most advanced connected electric scooter, the TVS X exemplifies the fusion of aesthetically pleasing design with ground-breaking technology, setting a new standard in the electric mobility sector.

TVS iQube: As TVSM's flagship electric two-wheeler, the iQube has been instrumental in championing the mass adoption of electric vehicles in India since its launch in 2020.

TVS Apache 310 Series: Born from a collaborative effort with BMW, the Apache 310 series is a symbol of international partnership, delivering performance and design that resonates with motorcycle enthusiasts worldwide.

TVS Ronin: This modern-retro motorcycle is a lifestyle statement, appealing to the new-age rider seeking a blend of style, technology, and an unscripted riding experience.

TVS NTORQ: Known for its superior performance, the NTORQ is a premium scooter that draws from TVS Racing's rich pedigree, offering a fun ride.

Sharad Mohan Mishra, President of Strategy at TVS Motor Company, expressed enthusiasm about the company's debut in France, 'Our presence at Salon du Deux Roues is a significant milestone in our global journey. We are excited to engage with enthusiasts and potential partners, showcasing our commitment to quality, innovation, and design.'

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